~Julie Helwedge-Eberts
Howdy Ya’ll, I’m Julie. Nice to officially meet you in this format. Thought I would start with a few fun facts about me –
- Julie Noel Helwege-Eberts (She/Her)
- Lace on Race Moderator (2 weeks), Leadership Team Participant (3 months) and Community Walker (6 months)
- Art Freak (collector)
- Lego Maniac (creator with instructions)
- Texan, Coloradoan and Oklahoman (still struggling with the coke, pop and soda transitions)
- Married for 11 years and “pet-rent” to Harper (1-year-old) and Henry (10-year-old)
- 41 years old (December is my birthday month!)
- I just wrapped up The Good Place on Netflix (So good… can’t wait for Lace’s analysis!)
I lead a team of recruiters in my daily tent-making job, so to make a longer story short – I connect people to career opportunities for a living and have been doing so since 2004.
There is an art and science to recruiting – a recipe, one might say, that includes a splash of creativity, two cups of excellent service, a dash of instinct and innovative problem solving, a quart of meaningful connection and a gallon of hard work. There is a pace to recruiting required to prepare the recipe; and data surrounds this recipe and helps drive its success.
I’m imagining a pitcher of margaritas right now for some reason… must be thirsty!
Now that introductions are out of the way… let’s pivot.
As I’ve been moderating Lace on Race and adjusting to hundreds of notifications each day, one thing I’ve noticed is there’s A LOT of data to digest. And digesting data can lead to uncovering patterns of behavior and trends.
As I’ve been digesting my margarita these past few weeks, I’ve realized the taste is bitter and the recipe needs some significant tweaks.
Take a look:
Lace on Race Posting Activity – Sampled Across 6 Days
Post | Source | Date | Comments | Shares | People Reached |
Previously Colonized Countries | Meme | 11/17 | 299 | 29 | 3,648 |
Letter to Lurkers | Laura Berwick | 11/13 | 114 | 1 | 1,098 |
Sometimes the Work is in the Tears | Lace Watkins | 11/15 | 64 | 7 | 2,674 |
Brief Update on Lace’s Mom | Lace Watkins | 11/12 | 57 | 0 | 1,961 |
Produce Menu/ Mid-Month Ask | LoR Team | 11/15 | 14 | 0 | 1,121 |
Mid-Month Ask | Laura Berwick | 11/13 | 13 | 0 | 752 |
Note: Data collected in real-time at 6:30pm CST on 11/19, starting at 1pm 11/12.
Questions:
Any initial first impressions?
What surprised you?
Have you ever thought about engagement and activity in this context? Why or why not?
What activity needs to continue?
What activity needs to change?
FEEL FREE TO START COMMENTING NOW BEFORE READING FURTHER….
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WELCOME BACK!
Initial Observations:
- Responses to Lace, our Black female leader, and the Asks for financial contribution are SIGNIFICANTLY LOWER than anything else.
- LACE:
- 1 in 34 people commented for the 1,961 reached (Lace’s Mom Update)
- 1 in 42 people commented for the 2,674 reached (Lace’s Sometimes the Work is in the Tears)
- FINANCIAL ENGAGEMENT:
- 1 in 58 people commented for the 752 reached (Mid-Month Ask)
- 1 in 80 people commented for the 1,121 reached (New Produce – Lace on Race Menu Launch)
- LACE:
- Laura’s post (yes, she’s white) garnered 1 in 10 people commenting, even though her overall reach was lower.
- Our highest engagement and reach post was a meme highlighting that third world or developing countries should be called “previously colonized countries” (i.e. 1 in 12 commented and reached over 3,000 people).
I’ve gotta say some really bad heartburn is setting in from that margarita…
WHAT GIVES??!!!
- If this data opened your eyes, why didn’t you just believe Lace when she’s shared these same concerns before?
- If you were Lace, would you trust white people in this community right now?
- Do you see relentless reliable commitment and durable love in these stats?
- Data indicates we are more interested in engaging when a white person posts-up – how does that sit with you?
- And can you more acutely understand the burden we place on Lace when she must ask for financial commitment twice a month?
- 1 in 58 to 80 people will have something to say. Yikes!
- The lurking is significant and continues.
I’m visualizing hosting in my living right now and being excited that I’ve had quite the activity on my Facebook invitation to stop by, nosh and indulge in some margaritas – yet as people start to show up, most just fill their plates, grab a drink and peace out – no engagement, just the mess they leave behind. And who’s left to clean up? Lace Watkins.
And we all know, the cost to host is significant.
I hope the point is clear and the data reinforces our need to center and engage differently toward our North Star within this space, especially how we follow Lace’s lead, respect her living room, engage and financially contribute.
First and foremost, we have some commenting to do directed specifically toward Lace and our financial engagement efforts.
It’s time for me to stop talking and start engaging – I look forward to walking with you.
And remember… Guidelines and new norms apply. You also need to locate yourself and pivot to race.
PS. I can’t wait to look at the data again a few weeks from now because I know our community can and will walk differently and a much tastier, less harmful pitcher awaits. Cheers!
**Addendum: Table updated to correct data error regarding Produce Menu engagement.
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